Video planning guide
Feel prepared for the first conversation.
A few thoughts about your business can give us a useful starting point. Work through the questions below at your own pace; you can leave the script, cameras, and production plan for us to develop together.
Work through the planning questionsFeatured project
Plan around the work that cannot be recreated later.
What needs to be captured before the work is gone?This project film documents Baldwin Construction's work on the Oregon State University soccer-field grandstands.
Who are you hoping to reach?
Picture your main audience and what they know about you today. Are you helping them understand an idea, consider an opportunity, learn a task, or take a next step? Choosing a primary audience helps us give the story a clear focus.
What could we show them?
Think of the employees, customers, participants, experts, places, products, or demonstrations that could bring your message to life. Existing media, documents, and confirmed results may help too. Note what is available, what needs permission, and which claims still need checking.
Where will people watch your film?
Choose a main destination and note any other uses: recruiting, presentations, sales, training, events, email, or social posts. We can help with the right length, horizontal or vertical framing, captions, and invitation to act. Consider how long the information needs to stay current as well.
- Primary audience and desired action
- Single most important message
- People comfortable and authorized to participate
- Locations, access, and scheduling constraints
- Existing photos, videos, and supporting facts
- Primary destination and supporting versions
Ready to talk
Bring the answers you have.
We will help fill in the gaps and turn your early thinking into a plan for the film you need.